Amazon Sellers Adopt Datadriven Strategies for Top Products

Amazon Sellers Adopt Datadriven Strategies for Top Products

This article delves into Amazon new product launch strategies, debunking the myth of a fixed "new product traffic boost period" and emphasizing the importance of data-driven decision-making. It details two main promotion strategies: Accumulation Method and Aggressive Push Method. Specific advertising recommendations are provided for different scenarios, aiming to help sellers effectively promote new products, improve conversion rates, and ultimately create bestsellers on Amazon. The article provides practical insights for optimizing ad campaigns and leveraging data to maximize results during the critical launch phase.

12/31/2025 Logistics Encyclopedia
Read More
Amazon Launches New Product with Focus on Keyword Strategies

Amazon Launches New Product with Focus on Keyword Strategies

Keyword strategy is crucial for launching new products on Amazon. This article advises sellers to break free from the initial keyword bottleneck by experimenting with product targeting. Instead of competing for high-traffic, expensive keywords, focus on long-tail keywords. Don't be overly concerned with initial ACOS; consider long-term goals. Leverage automatic campaigns to discover traffic and manual campaigns for precise targeting. By flexibly using various methods and continuously optimizing based on data, sellers can achieve successful new product promotion.

01/04/2026 Logistics Industry Insights
Read More
Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
Read More
Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
Read More
Amazon Ads Boost New Product Sales While Reducing Costs

Amazon Ads Boost New Product Sales While Reducing Costs

This article presents an Amazon advertising strategy designed to help sellers achieve efficient traffic generation at a lower cost in a competitive market. The strategy encompasses three phases: automatic campaigns, competitor ASIN targeting campaigns, and manual campaigns. It emphasizes keyword research, Listing optimization, and precise targeting to ultimately boost product sales and organic keyword rankings. The approach focuses on a refined advertising campaign setup to maximize ROI and gain a competitive edge within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Adopt New Strategies to Boost Product Selection

Amazon Sellers Adopt New Strategies to Boost Product Selection

This paper addresses the challenges faced by Amazon sellers in product selection. It proposes a product selection dimension pyramid model, emphasizing the importance of differentiation innovation and data analysis. Practical product selection tools and strategies are provided to help sellers overcome the misconception that the platform is failing and improve their product selection capabilities. The model aims to guide sellers towards identifying unique and profitable products by leveraging data-driven insights and innovative approaches.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
Read More
Google Shopping Ads Existing Vs New Feeds for Product Promotions

Google Shopping Ads Existing Vs New Feeds for Product Promotions

This article delves into the question of whether to add new products to an existing feed or create a new feed when using Google Shopping Ads. It analyzes the advantages and disadvantages of both approaches, providing detailed step-by-step instructions and optimization recommendations. This helps readers make more informed decisions based on their specific circumstances and ultimately improve the performance of their Shopping Ads campaigns. The goal is to guide users in choosing the optimal feed strategy for efficient product management and enhanced advertising results.

01/04/2026 Logistics Encyclopedia
Read More
Shopee Sellers Tips to Improve Store Ranking

Shopee Sellers Tips to Improve Store Ranking

This article provides a quick guide to improving store weight for new Shopee sellers. It delves into the Shopee weight mechanism and elaborates on key strategies for boosting store weight, including optimizing DSR (Detailed Seller Ratings), creating differentiated product descriptions, focusing on new product launch strategies, and implementing refined operations. This guide aims to help new sellers stand out in the competitive market by understanding and leveraging the factors that influence Shopee's ranking algorithm and overall store performance.

12/31/2025 Logistics Encyclopedia
Read More